Wednesday 2 May 2012

SigFig Launches To Be The Data-Driven Financial Planner Of Your Dreams

Screen Shot 2012-05-01 at 8.23.02 AMWhether you have $10,000 or $10 million dollars, trying to find help to manage your investments can be a minefield. Enter SigFig. Launching in public beta mode today, SigFig is a web application that tracks all of your various investments -- bank accounts, 401k plans, IRAs, stock holdings, and the like -- and gives tailored recommendations about your portfolio's performance and changes that you could make. It's a very visual product, so SigFig's co-founders Mike Sha and Parker Conrad came to TechCrunch TV to give a detailed walk-through, which you can watch in full in the video embedded above. Here's how it works:

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