Google Mobile Search Ad Requests More Than Doubled In 2011

As more and more consumers user their smartphones for search, Google's mobile search and display ads are growing like crazy. As we reported a few weeks ago, Google?s mobile ad revenues are expected to more than double from an estimated $2.5 billion last year to $5.8 billion in 2012. And today, Google is revealing a number of new data on the growth of mobile search ads and formats. Google's lead product manager for mobile search ads, Surojit Chatterjee, tells us that in December 2011 mobile search ad request volume was more than twice as high as it was in December 2010. Mobile search in general has grown five-fold worldwide in just the past two years, which is a rate comparable to the early days of desktop Google Search, he adds.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/-_4sES4lJhQ/

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