Friday, 16 December 2011

SigFig Shows Its iOS-Owning Investors Big on AAPL, Its Android-Owning Ones Not So Big On GOOG

Screen Shot 2011-12-15 at 7.22.42 PMA study by investment analysis startup SigFig suggests that iPhone-owning investors are 20% more likely than the average investor to also own Apple stock while investors with Androids are 25% less likely to own Google than average. This is just one startup's limited data, so don't get all excited and assume that this is the case worldwide. But still, it makes for an entertaining look at just how loyal those Apple fans are. SigFig gets the data from its Wikinvest site, which tracks $20 billion in investments. Its users track more than $5 billion of the total through their mobile phones -- not that much by public market standards, but still something to look at. The company then correlates users' investment portfolios to their mobile phone operating systems to see who is using and buying what.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/XoukjUEISgE/

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